Q Culinary Institute of America School of Business Marketing Assistant Professor Anthony J. Chando 2022 Marketing Exam 2 1. Question /Exercise (One Page) The internet of things – a term that refers to everyday objects being connected to the internet is growing. Thermostats, ovens, cars, and toothbrushes are connecting to the internet. Research this phenomenon and suggest five innovative (new) product ideas to connect to “the internet of things. 2. Question /Exercise (One Page) List the names of the store brands found in the following stores: Target, Best Buy, and Trader Joe’s. Identify the private label brands of another retailer of your choice and compare the price and quality of one of the products to a comparable national brand. 3. Question /Exercise (One Page) Brands are now starring in movies, television shows, video games, and books. Monitor television programming across a network, cable channel, or streaming channels for one week. Identify the brands shown or mentioned in an episode of a program. What product categories seem to be more prevalent? How were the brands presented? 4. Question /Exercise (One Page) What mobile applications currently exist and what is on the horizon? How many of these applications do you, or someone you know, use? In the increasingly cluttered mobile apps market, what distinguishes successful apps from less successful ones? What apps are already obsolete?